《数据化营销:优化线上线下营销资源，创建关键绩效指标，提高投资回报率 [美] 科恩·保韦尔斯(Koe》【摘要书评试读】- 京东图书

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<div class="layout-area J-layout-area" >
		<div class="layout layout-auto J-layout" name="通栏布局（100%）" id="294988742" prototypeId="20" area="" layout_name="insertLayout" >
			<div class="layout-one" name="main">
				<style type="text/css" >
#shop-head [style*="2147483647"] div[hui-mod] {display: none !important;}
#shop-head .j-attent-dialog-wrap{display: none;}
#shop-head .sh-brand-wrap-630128 {
font: 14px/1.5 '\5fae\8f6f\96c5\9ed1', Arial, sans-serif;
height: 110px;
overflow:hidden;
position:relative;
transform: scale(1);
}
#shop-head .sh-brand-wrap-630128 img {
vertical-align: middle;
}
#shop-head .sh-brand-wrap-630128 .sh-brand {
position: relative;
margin: 0 auto;
width: 990px;
overflow:hidden;
}
#shop-head .sh-brand-wrap-630128 .sh-hot-container {
    position: absolute;
    width: 1920px;
    text-align: center;
    left: 50%;
    margin-left: -960px;
    height: 110px;
    overflow: hidden;
}
#shop-head .sh-brand-wrap-630128 .sh-hot-container .sh-hot-content {
    display: inline-block;
    width: fit-content;
    position: relative;
}
#shop-head .sh-brand-wrap-630128 .sh-hot-container .hot-link{
    display: 'inline-block';
    position:absolute;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .shop-name-box {
position: absolute;
top: 50%;
margin-top: -30px;
height: 60px;
left: 190px;
vertical-align: top;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .shop-name-box .shop-name{
font-size: 18px;
color: #333;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .shop-logo-box {
position: absolute;
top: 50%;
margin-top: -40px;
}
#shop-head .sh-brand-wrap-630128 .sh-hot-wrap img {
width: 180px;
height: 60px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .hot-link {
display: 'inline-block';
position:absolute;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .coupons {
position: absolute;
right: 0;
top: 50%;
margin-top: -28px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .coupons .coupon {
float: left;
margin-left: 10px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .follow-me {
display: inline-block;
*display: inline;
*zoom: 1;
padding-left: 24px;
width: 47px;
height: 23px;
line-height: 23px;
color: #000;
font-size: 12px;
background: url(data:image/png;base64,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) 0 0 no-repeat;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .follow-me:hover {
background-position: 0 -33px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .for-light-bg {
color: #fff;
background-position: 0 -66px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search {
position: absolute;
right: 0;
top: 50%;
margin-top: -32px;
height: 64px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search .m-kw {
margin-right: -6px;
padding-left: 5px;
width: 164px;
height: 32px;
vertical-align: top;
border: 2px solid #000;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search .m-submit {
padding: 0 15px;
border: 0;
height: 38px;
vertical-align: top;
background-color: #000;
color: #fff;
cursor: pointer;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search .m-hw {
padding-top: 5px;
font-size: 12px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search .m-hw .hw-link {
margin-right: 10px;
color: #666;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .for-black-bg .m-kw {
border-color: #b1191a;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .for-black-bg .m-submit {
background-color: #b1191a;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .for-black-bg .m-hw .hw-link {
color: #fff;
}
#shop-head .sh-brand-wrap-630128 .userDefinedArea {
 margin: 0 auto;
}

</style>

var jAttWrap = $(".j-attent-dialog-wrap");

if(jAttWrap.length === 0){
            jAttWrap = $(attentHtml).appendTo("body");
        }
    }
    addAttentHtml();
    function _seacrh_hot_keyword(obj){
        var base_url = "//mall.jd.com/view_search" +  "-2272963" + "-12058032" + "-11772598"   + "-0-1-0-0-1-1-24.html";
        var keyword = $(obj).html();
        if(keyword){
            keyword = encodeURIComponent(keyword);
            keyword = encodeURIComponent(keyword);
        }else{
            keyword="";
        }
        var url = base_url + "?keyword="+keyword+"&isGlobalSearch=1";
        window.open(url);
    }

$('.m-kw').keydown(function(e){
        if(e.keyCode==13){
            var base_url = "//mall.jd.com/view_search" +  "-2272963" + "-12058032" + "-11772598"   + "-0-1-0-0-1-1-24.html";
            var keyword = $(this).val();
            if(keyword){
                keyword = encodeURIComponent(keyword);
                keyword = encodeURIComponent(keyword);
            }else{
                keyword="";
            }
            var url = base_url + "?keyword="+keyword+"&isGlobalSearch=1";
            window.open(url);
            return false;
        }
    });

function _shop_attention(){
        jQuery('#shop-signs-attention').unbind('click');
        jQuery('#shop-signs-attention').click(function() {
            var that = this;
            seajs.use('//misc.360buyimg.com/jdf/1.0.0/unit/login/1.0.0/login.js', function (_login) {
                _login({
                    //firstCheck:false,
                    modal: true,//false跳转,true显示登录注册弹层
                    complete: function (c) {
                        S_ifollow.follow(that);
                        var url = "//f-mall.jd.com/rpc/vender/follow";
                        url+="?sysName=mall.jd.com&venderId=" +"11772598";
                        jQuery.ajax({
                            url:url,
                            type : 'GET',
                            dataType : 'jsonp',
                            //jsonp: 'jsonpCallback',
                            success:function (data){
                                S_ifollow.requestSuccess(data);
                            },
                            error:function(){

}
                        });
                    }
                });
            });
        });
    }
    _shop_attention();
</script>

</div>
</div>

</style>

<div onclick="log('shop_03','mall_03','12058032','18169','922476')" class="fn-clear  sh-head-menu-922476" modeId="18169" instanceId="294988746" module-name="shop_link" style="margin-bottom:0px;;margin-bottom: 0px" origin="0" moduleTemplateId="922476"
          >
    <div class="mc" style=";">
		
        
        
		<div class="J_ShopHeaderLinkWithDropdown sh-hd-container" style="background-color: #FFFFFF">
    <div class="sh-hd-wrap">
        <ul class="menu-list">
            <li class="menu">
                <a class="main-link" style="font-weight: bold;color: #000000" href="//mall.jd.com/index-11772598.html" target="_self" clstag="jshopmall|keycount|11772598|xdpdh?from=pc">首页</a>
            </li>
                                </ul>
            </div>
</div>
<script type="text/javascript">
    function shop_link_search(){
		var prefix = "//mall.jd.com";
		if (window.location.host.indexOf("yhd.com") != -1) {
			prefix = "//mall.yhd.com";
		}
        var base_url = prefix + "/view_search" +  "-2272963" + "-12058032" + "-11772598"   + "-0-1-0-0-1-1-24.html";
        var keyword = $('.J_shopLinkSearchInput').val();
        if(keyword){
            keyword = encodeURIComponent(keyword);
            keyword = encodeURIComponent(keyword);
        }else{
            keyword="";
        }
        var url = base_url + "?keyword="+keyword+"&isGlobalSearch=1";
        window.location.href = url;
    }
    function autoHeight(){
        var subNode = $(this).find('.sub-pannel'),
            row = subNode.length%7 === 0?(subNode.length/7):(subNode.length/7 + 1);
        var autoRowHeight = function(row) {
            var maxHeight = 0;
            for (var i = 0; i < 7; i++) {
                if ($(subNode[row*7 + i]).height() > maxHeight) {
                    maxHeight = $(subNode[row*7 + i]).height();
                }
            }
            for (var i = 0; i < 7; i++) {
                $(subNode[row*7 + i]).height(maxHeight);
            }
        };

for (var i = 0; i < row; i++) {
            autoRowHeight(i);
        }
    }
    $(function(){
        $('.J_ShopHeaderLinkWithDropdown').each(function(idx, dp){
            var _this = $(dp);
            _this.parents('.mc,.layout-one,.J-layout').css('overflow', 'visible');
            _this.parents('.J-layout-area').css('position', 'relative').css('zIndex', 4);
        });
        $('.all-cate').hover(function(){
            autoHeight.call(this);
        });
    });
</script>
<script type="text/javascript">
    $("div[moduletemplateid='922476']").find(".thickdiv").removeClass("thickdiv");
    $("div[moduletemplateid='922476']").find(".thickframe").removeClass("thickframe");
</script>

</div>
</div>

</div>
		</div>
	</div>