《数据驱动的营销管理决策研究/管理学精品系列/中经管理文库》(李莉，杨文胜)【摘要书评试读】- 京东图书

>

>

>

中国经济出版社

>

数据驱动的营销管理决策研究/管理学精品系列/中经管理文库

<div class="layout-area J-layout-area" >
		<div class="layout layout-auto J-layout" name="通栏布局（100%）" id="208636494" prototypeId="20" area="" layout_name="insertLayout" >
			<div class="layout-one" name="main">
				<style type="text/css" >
#shop-head [style*="2147483647"] div[hui-mod] {display: none !important;}
#shop-head .j-attent-dialog-wrap{display: none;}
#shop-head .sh-brand-wrap-630128 {
font: 14px/1.5 '\5fae\8f6f\96c5\9ed1', Arial, sans-serif;
height: 110px;
overflow:hidden;
position:relative;
transform: scale(1);
}
#shop-head .sh-brand-wrap-630128 img {
vertical-align: middle;
}
#shop-head .sh-brand-wrap-630128 .sh-brand {
position: relative;
margin: 0 auto;
width: 990px;
overflow:hidden;
}
#shop-head .sh-brand-wrap-630128 .sh-hot-container {
    position: absolute;
    width: 1920px;
    text-align: center;
    left: 50%;
    margin-left: -960px;
    height: 110px;
    overflow: hidden;
}
#shop-head .sh-brand-wrap-630128 .sh-hot-container .sh-hot-content {
    display: inline-block;
    width: fit-content;
    position: relative;
}
#shop-head .sh-brand-wrap-630128 .sh-hot-container .hot-link{
    display: 'inline-block';
    position:absolute;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .shop-name-box {
position: absolute;
top: 50%;
margin-top: -30px;
height: 60px;
left: 190px;
vertical-align: top;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .shop-name-box .shop-name{
font-size: 18px;
color: #333;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .shop-logo-box {
position: absolute;
top: 50%;
margin-top: -40px;
}
#shop-head .sh-brand-wrap-630128 .sh-hot-wrap img {
width: 180px;
height: 60px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .hot-link {
display: 'inline-block';
position:absolute;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .coupons {
position: absolute;
right: 0;
top: 50%;
margin-top: -28px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .coupons .coupon {
float: left;
margin-left: 10px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .follow-me {
display: inline-block;
*display: inline;
*zoom: 1;
padding-left: 24px;
width: 47px;
height: 23px;
line-height: 23px;
color: #000;
font-size: 12px;
background: url(data:image/png;base64,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) 0 0 no-repeat;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .follow-me:hover {
background-position: 0 -33px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .for-light-bg {
color: #fff;
background-position: 0 -66px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search {
position: absolute;
right: 0;
top: 50%;
margin-top: -32px;
height: 64px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search .m-kw {
margin-right: -6px;
padding-left: 5px;
width: 164px;
height: 32px;
vertical-align: top;
border: 2px solid #000;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search .m-submit {
padding: 0 15px;
border: 0;
height: 38px;
vertical-align: top;
background-color: #000;
color: #fff;
cursor: pointer;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search .m-hw {
padding-top: 5px;
font-size: 12px;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .m-search .m-hw .hw-link {
margin-right: 10px;
color: #666;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .for-black-bg .m-kw {
border-color: #b1191a;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .for-black-bg .m-submit {
background-color: #b1191a;
}
#shop-head .sh-brand-wrap-630128 .sh-brand .for-black-bg .m-hw .hw-link {
color: #fff;
}
#shop-head .sh-brand-wrap-630128 .userDefinedArea {
 margin: 0 auto;
}

</style>

<div onclick="log('shop_03','mall_03','1000078333','19268','630128')" class="fn-clear  sh-brand-wrap-630128" modeId="19268" instanceId="208636495" module-name="new_shop_signs" style="margin-bottom:0px;;margin-bottom: 0px" origin="0" moduleTemplateId="630128"
          >
    <div class="mc" style=";">
		
        
        
		
<div class="sh-brand-wrap">
    <div class="sh-hot-container">
        <div class="sh-hot-content">
            <div class="J_ShopSignImg d-img-wrap"></div>
        </div>
    </div>
</div>

<script type="text/javascript">
    function importHotZoneData() {
        $.each($('.hot-link'), function(index, item) {
            var pxArray = $(item).attr('px').split(',');
            $(item).css({
                left: pxArray[0] + 'px',
                top: pxArray[1]+ 'px',
                width: pxArray[2] - 2+ 'px',
                height: pxArray[3] - 2+ 'px'
            });
        });
    }
    importHotZoneData();
    function addAttentHtml(){
        var attentHtml = '<div class="j-attent-dialog-wrap">'
                +'<div class="attent-dialog-mask"></div>'
                +'<div class="attent-dialog">'
                +   '<div class="attent-mt">'
                +       '<span class="attent-close"  title="关闭">关闭</span>'
                +       '<span class="attent-title">提示</span>'
                +   '</div>'
                +   '<div class="attent-mc">'
                +       '<div class="attent-con">'
                +           '<span class="attent-msg"></span>'
                +           '<span class="attent-other"></span>'
                +       '</div>'
                +   '</div>'
                +'</div>'
                +'</div><div class="j-attent-tip-wrap attent-tip-wrap"><i></i></div>';

var jAttWrap = $(".j-attent-dialog-wrap");

if(jAttWrap.length === 0){
            jAttWrap = $(attentHtml).appendTo("body");
        }
    }
    addAttentHtml();
    function _seacrh_hot_keyword(obj){
        var base_url = "//mall.jd.com/view_search" +  "-645103" + "-1000078333" + "-1000078333"   + "-0-1-0-0-1-1-24.html";
        var keyword = $(obj).html();
        if(keyword){
            keyword = encodeURIComponent(keyword);
            keyword = encodeURIComponent(keyword);
        }else{
            keyword="";
        }
        var url = base_url + "?keyword="+keyword+"&isGlobalSearch=1";
        window.open(url);
    }

function shop_signs_search(obj){
        var base_url = "//mall.jd.com/view_search" +  "-645103" + "-1000078333" + "-1000078333"   + "-0-1-0-0-1-1-24.html";
        var keyword = $(obj).prev().val();
        if(keyword){
            keyword = encodeURIComponent(keyword);
            keyword = encodeURIComponent(keyword);
        }else{
            keyword="";
        }
        var url = base_url + "?keyword="+keyword+"&isGlobalSearch=1";
        window.open(url);
    }

$('.m-kw').keydown(function(e){
        if(e.keyCode==13){
            var base_url = "//mall.jd.com/view_search" +  "-645103" + "-1000078333" + "-1000078333"   + "-0-1-0-0-1-1-24.html";
            var keyword = $(this).val();
            if(keyword){
                keyword = encodeURIComponent(keyword);
                keyword = encodeURIComponent(keyword);
            }else{
                keyword="";
            }
            var url = base_url + "?keyword="+keyword+"&isGlobalSearch=1";
            window.open(url);
            return false;
        }
    });

function _shop_attention(){
        jQuery('#shop-signs-attention').unbind('click');
        jQuery('#shop-signs-attention').click(function() {
            var that = this;
            seajs.use('//misc.360buyimg.com/jdf/1.0.0/unit/login/1.0.0/login.js', function (_login) {
                _login({
                    //firstCheck:false,
                    modal: true,//false跳转,true显示登录注册弹层
                    complete: function (c) {
                        S_ifollow.follow(that);
                        var url = "//f-mall.jd.com/rpc/vender/follow";
                        url+="?sysName=mall.jd.com&venderId=" +"1000078333";
                        jQuery.ajax({
                            url:url,
                            type : 'GET',
                            dataType : 'jsonp',
                            //jsonp: 'jsonpCallback',
                            success:function (data){
                                S_ifollow.requestSuccess(data);
                            },
                            error:function(){

}
                        });
                    }
                });
            });
        });
    }
    _shop_attention();
</script>

</div>
</div>

<style type="text/css" >
#shop-head .sh-head-menu-922476 ul,
.sh-head-menu-922476 ol,
.sh-head-menu-922476 dl,
.sh-head-menu-922476 li,
.sh-head-menu-922476 dt,
.sh-head-menu-922476 dd {
margin: 0;
padding: 0;
list-style: none;
}
#shop-head .sh-head-menu-922476 .sh-hd-container {
background-color: #fff;
}
#shop-head .sh-head-menu-922476 a {
text-decoration: none;
color: #666666;
}
#shop-head .sh-head-menu-922476 {
width: 100%;
}
#shop-head .sh-head-menu-922476 .sh-hd-wrap {
font: 14px/1.5 '\5fae\8f6f\96c5\9ed1', Arial, sans-serif;
position: relative;
margin: 0 auto;
height: 40px;
font-size: 14px;
color: #333;
width: 1210px;
}
#shop-head .sh-head-menu-922476 .menu-list {
width: 100%;
height: 40px;
list-style: none;
}
#shop-head .sh-head-menu-922476 .mc {
overflow: visible;
}
#shop-head .sh-head-menu-922476 .menu-list .menu {
float: left;
line-height: 24px;
height: 24px;
padding: 8px 0;
border-radius: 12px;
}
#shop-head .sh-head-menu-922476 .menu-list .menu:hover .arrow,
.sh-head-menu-922476 .menu-list .menu .hover .arrow {
font-size: 0;
line-height: 0;
height: 0;
width: 0;
border-top: 0;
border-left: 5px dashed transparent;
border-right: 5px dashed transparent;
border-bottom: 5px solid #fff;
}
#shop-head .sh-head-menu-922476 .menu-list .menu:hover .main-link,
.sh-head-menu-922476 .menu-list .menu .hover .main-link {
color: #fff !important;
background-color: #333;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .main-link {
position: relative;
z-index: 4;
display: block;
padding: 0 15px;
color: #333;
border-radius: 12px;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .home-link {
font-weight:bold;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .arrow {
display: inline-block;
*display: inline;
*zoom: 1;
vertical-align: middle;
margin-left: 10px;
font-size: 0;
line-height: 0;
height: 0;
width: 0;
border-bottom: 0;
border-left: 5px dashed transparent;
border-right: 5px dashed transparent;
border-top: 5px solid #666;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap {
display: none;
position: absolute;
left: 0;
top: 39px;
right: 0;
z-index: 99;
padding: 20px 40px;
border: 1px solid #bebab0;
background-color: rgba(247, 242, 234, 0.9);
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .sub-pannel {
float: left;
padding: 0;
_display: inline;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .sub-title {
margin-bottom: 13px;
height: 54px;
line-height: 54px;
border-bottom: dashed 1px #c9c9c9;
padding: 0 20px;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .sub-list {
padding: 0 20px;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .sub-title .sub-tit-link {
font-size: 14px;
font-weight: bold;
color: #333;
line-height: 24px;
display: inline-block;
height: 24px;
padding: 0 10px;
margin-left: -10px;
border-radius: 12px;
min-width: 74px;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .sub-title .sub-tit-link:hover {
border: solid 1px #e4393c;
color: #e4393c;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .leaf {
font-size: 12px;
height: 26px;
line-height: 26px;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .leaf .leaf-link:hover {
color: #c81623;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .all-goods-wrap {
clear: both;
padding-left: 20px;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .sub-menu-wrap .all-goods-wrap .all-goods-link {
font-weight: bold;
padding-left: 20px;
border: solid 1px #666;
border-radius: 12px;
height: 24px;
line-height: 24px;
padding: 0 10px;
}
#shop-head .sh-head-menu-922476 .menu-list .menu:hover .sub-menu-wrap {
display: block;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .all-goods-link-wrap {
clear: both;
padding: 23px 20px 0;
}
#shop-head .sh-head-menu-922476 .menu-list .menu .all-goods-link {
display: inline-block;
border: solid 1px #666;
height: 24px;
line-height: 24px;
border-radius: 12px;
padding: 0 10px;
margin-left: -10px;
font-weight:bold;
color: #000;
}
#shop-head .sh-head-menu-922476 .s-form {
position: absolute;
top: 8px;
right: 0;
}
#shop-head .sh-head-menu-922476 .s-form .s-inp {
padding: 0 0 0 10px;
width: 130px;
line-height: 22px;
height: 22px;
background-color: #ffffff;
color: #c9c9c9;
vertical-align: top;
outline: none;
border: solid 1px #e1e1e1;
border-top-left-radius: 11px;
border-bottom-left-radius: 11px;
}
#shop-head .sh-head-menu-922476 .s-form .s-submit {
margin-left: -5px;
padding: 0 10px;
border: 0;
height: 24px;
width: 46px;
cursor: pointer;
border-top-right-radius: 11px;
border-bottom-right-radius: 11px;
background:#333 url("//img13.360buyimg.com/cms/jfs/t3121/284/4170076300/1201/43e1ad98/583543d4Nc7e0c1a4.png") no-repeat center;
}

</style>

<div onclick="log('shop_03','mall_03','1000078333','18169','922476')" class="fn-clear  sh-head-menu-922476" modeId="18169" instanceId="208636496" module-name="shop_link" style="margin-bottom:0px;;margin-bottom: 0px" origin="0" moduleTemplateId="922476"
          >
    <div class="mc" style=";">
		
        
        
		<div class="J_ShopHeaderLinkWithDropdown sh-hd-container" style="background-color: #080808">
    <div class="sh-hd-wrap">
        <ul class="menu-list">
            <li class="menu">
                <a class="main-link" style="font-weight: bold;color: #F6F0F0" href="//mall.jd.com/index-1000078333.html" target="_self" clstag="jshopmall|keycount|1000078333|xdpdh?from=pc">首页</a>
            </li>
                        <li class="menu all-cate">
                <a class="main-link" style="color: #F6F0F0" href="#" target="_self" clstag="jshopmall|keycount|1000078333|xdpdhqbfl">全部分类<span class="arrow"></span></a>
                <div class="sub-menu-wrap">
                                        <dl class="sub-pannel">
                        <dt class="sub-title" clstag="jshopmall|keycount|1000078333|xdpdhqbfl1">
                            <a href="//mall.jd.com/view_search-645103-13914475-99-1-24-1.html" target="_blank" class="sub-tit-link">经管励志</a>
                        </dt>
                                                <dd class="sub-list">
                            <ul class="leaf-list">
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924136-99-1-24-1.html" target="_blank" class="leaf-link">管理类</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924026-99-1-24-1.html" target="_blank" class="leaf-link">励志与成功</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924004-99-1-24-1.html" target="_blank" class="leaf-link">经济类</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924437-99-1-24-1.html" target="_blank" class="leaf-link">金融与投资</a>
                                </li>
                                                            </ul>
                        </dd>
                                            </dl>
                                        <dl class="sub-pannel">
                        <dt class="sub-title" clstag="jshopmall|keycount|1000078333|xdpdhqbfl2">
                            <a href="//mall.jd.com/view_search-645103-13914508-99-1-24-1.html" target="_blank" class="sub-tit-link">历史社科</a>
                        </dt>
                                                <dd class="sub-list">
                            <ul class="leaf-list">
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924656-99-1-24-1.html" target="_blank" class="leaf-link">其他</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923960-99-1-24-1.html" target="_blank" class="leaf-link">历史</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924604-99-1-24-1.html" target="_blank" class="leaf-link">法律</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923957-99-1-24-1.html" target="_blank" class="leaf-link">政治/军事</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923958-99-1-24-1.html" target="_blank" class="leaf-link">哲学/宗教</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924670-99-1-24-1.html" target="_blank" class="leaf-link">文化</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923959-99-1-24-1.html" target="_blank" class="leaf-link">社会科学</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924655-99-1-24-1.html" target="_blank" class="leaf-link">科学与自然</a>
                                </li>
                                                            </ul>
                        </dd>
                                            </dl>
                                        <dl class="sub-pannel">
                        <dt class="sub-title" clstag="jshopmall|keycount|1000078333|xdpdhqbfl3">
                            <a href="//mall.jd.com/view_search-645103-13923745-99-1-24-1.html" target="_blank" class="sub-tit-link">考试教材</a>
                        </dt>
                                                <dd class="sub-list">
                            <ul class="leaf-list">
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923961-99-1-24-1.html" target="_blank" class="leaf-link">大中专教材教辅</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923962-99-1-24-1.html" target="_blank" class="leaf-link">中小学教辅</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923963-99-1-24-1.html" target="_blank" class="leaf-link">职业类考试</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923964-99-1-24-1.html" target="_blank" class="leaf-link">外语学习</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13923965-99-1-24-1.html" target="_blank" class="leaf-link">字典词典/工具书</a>
                                </li>
                                                            </ul>
                        </dd>
                                            </dl>
                                        <dl class="sub-pannel">
                        <dt class="sub-title" clstag="jshopmall|keycount|1000078333|xdpdhqbfl4">
                            <a href="//mall.jd.com/view_search-645103-13923908-99-1-24-1.html" target="_blank" class="sub-tit-link">家教育儿</a>
                        </dt>
                                            </dl>
                                        <dl class="sub-pannel">
                        <dt class="sub-title" clstag="jshopmall|keycount|1000078333|xdpdhqbfl5">
                            <a href="//mall.jd.com/view_search-645103-13923741-99-1-24-1.html" target="_blank" class="sub-tit-link">生活艺术</a>
                        </dt>
                                                <dd class="sub-list">
                            <ul class="leaf-list">
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924560-99-1-24-1.html" target="_blank" class="leaf-link">其他</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924137-99-1-24-1.html" target="_blank" class="leaf-link">美食</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924106-99-1-24-1.html" target="_blank" class="leaf-link">书法</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924107-99-1-24-1.html" target="_blank" class="leaf-link">艺术</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924108-99-1-24-1.html" target="_blank" class="leaf-link">旅游</a>
                                </li>
                                                            </ul>
                        </dd>
                                            </dl>
                                        <dl class="sub-pannel">
                        <dt class="sub-title" clstag="jshopmall|keycount|1000078333|xdpdhqbfl6">
                            <a href="//mall.jd.com/view_search-645103-13923742-99-1-24-1.html" target="_blank" class="sub-tit-link">文学小说</a>
                        </dt>
                                                <dd class="sub-list">
                            <ul class="leaf-list">
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924628-99-1-24-1.html" target="_blank" class="leaf-link">文学</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924629-99-1-24-1.html" target="_blank" class="leaf-link">小说</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924630-99-1-24-1.html" target="_blank" class="leaf-link">传记</a>
                                </li>
                                                            </ul>
                        </dd>
                                            </dl>
                                        <dl class="sub-pannel">
                        <dt class="sub-title" clstag="jshopmall|keycount|1000078333|xdpdhqbfl7">
                            <a href="//mall.jd.com/view_search-645103-13923907-99-1-24-1.html" target="_blank" class="sub-tit-link">科技</a>
                        </dt>
                                                <dd class="sub-list">
                            <ul class="leaf-list">
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924109-99-1-24-1.html" target="_blank" class="leaf-link">工业技术</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924110-99-1-24-1.html" target="_blank" class="leaf-link">农业/林业</a>
                                </li>
                                                                <li class="leaf">
                                    <a href="//mall.jd.com/view_search-645103-13924111-99-1-24-1.html" target="_blank" class="leaf-link">计算机与互联网</a>
                                </li>
                                                            </ul>
                        </dd>
                                            </dl>
                                        <div class="all-goods-wrap">
                        <a target="_blank" href="//mall.jd.com/view_search-645103-0-99-1-24-1.html" class="all-goods-link">查看所有商品</a>
                    </div>
                </div>
            </li>
                                                <li class="menu" clstag="jshopmall|keycount|1000078333|xdpdh1">
                <a style="color: #F6F0F0" class="main-link"  target="_self"  href="//mall.jd.com/view_search-645103-13914475-99-1-20-1.html">经管励志</a>
            </li>
                        <li class="menu" clstag="jshopmall|keycount|1000078333|xdpdh2">
                <a style="color: #F6F0F0" class="main-link"  target="_self"  href="//mall.jd.com/view_search-645103-13923745-99-1-20-1.html">考试教材</a>
            </li>
                        <li class="menu" clstag="jshopmall|keycount|1000078333|xdpdh3">
                <a style="color: #F6F0F0" class="main-link"  target="_self"  href="//mall.jd.com/view_search-645103-13914508-99-1-20-1.html">历史社科</a>
            </li>
                        <li class="menu" clstag="jshopmall|keycount|1000078333|xdpdh4">
                <a style="color: #F6F0F0" class="main-link"  target="_self"  href="//mall.jd.com/view_search-645103-13923908-99-1-20-1.html">家教育儿</a>
            </li>
                        <li class="menu" clstag="jshopmall|keycount|1000078333|xdpdh5">
                <a style="color: #F6F0F0" class="main-link"  target="_self"  href="//mall.jd.com/view_search-645103-13923742-99-1-20-1.html">文学小说</a>
            </li>
                        <li class="menu" clstag="jshopmall|keycount|1000078333|xdpdh6">
                <a style="color: #F6F0F0" class="main-link"  target="_self"  href="//mall.jd.com/view_search-645103-13923741-99-1-20-1.html">生活艺术</a>
            </li>
                        <li class="menu" clstag="jshopmall|keycount|1000078333|xdpdh7">
                <a style="color: #F6F0F0" class="main-link"  target="_self"  href="//mall.jd.com/view_search-645103-13923907-99-1-20-1.html">科技</a>
            </li>
                                </ul>
                <div class="s-form">
            <div class="form-body">
                <input type="text" class="J_shopLinkSearchInput s-inp" value="巴芒演义" onkeydown="javascript:if(event.keyCode==13) shop_link_search();" maxlength="60" size="60">
                <input type="button" onclick="shop_link_search();" class="s-submit">
            </div>
        </div>
            </div>
</div>
<script type="text/javascript">
    function shop_link_search(){
		var prefix = "//mall.jd.com";
		if (window.location.host.indexOf("yhd.com") != -1) {
			prefix = "//mall.yhd.com";
		}
        var base_url = prefix + "/view_search" +  "-645103" + "-1000078333" + "-1000078333"   + "-0-1-0-0-1-1-24.html";
        var keyword = $('.J_shopLinkSearchInput').val();
        if(keyword){
            keyword = encodeURIComponent(keyword);
            keyword = encodeURIComponent(keyword);
        }else{
            keyword="";
        }
        var url = base_url + "?keyword="+keyword+"&isGlobalSearch=1";
        window.location.href = url;
    }
    function autoHeight(){
        var subNode = $(this).find('.sub-pannel'),
            row = subNode.length%7 === 0?(subNode.length/7):(subNode.length/7 + 1);
        var autoRowHeight = function(row) {
            var maxHeight = 0;
            for (var i = 0; i < 7; i++) {
                if ($(subNode[row*7 + i]).height() > maxHeight) {
                    maxHeight = $(subNode[row*7 + i]).height();
                }
            }
            for (var i = 0; i < 7; i++) {
                $(subNode[row*7 + i]).height(maxHeight);
            }
        };

for (var i = 0; i < row; i++) {
            autoRowHeight(i);
        }
    }
    $(function(){
        $('.J_ShopHeaderLinkWithDropdown').each(function(idx, dp){
            var _this = $(dp);
            _this.parents('.mc,.layout-one,.J-layout').css('overflow', 'visible');
            _this.parents('.J-layout-area').css('position', 'relative').css('zIndex', 4);
        });
        $('.all-cate').hover(function(){
            autoHeight.call(this);
        });
    });
</script>
<script type="text/javascript">
    $("div[moduletemplateid='922476']").find(".thickdiv").removeClass("thickdiv");
    $("div[moduletemplateid='922476']").find(".thickframe").removeClass("thickframe");
</script>

</div>
</div>

</div>
		</div>
	</div>

大家评
店铺
商品详情
售后保障
推荐

进店逛逛

联系客服

进店逛逛

商品详情

售后保障

正品行货: 京东商城向您保证所售商品均为正品行货，京东自营商品开具机打发票或电子发票。
无忧退货: 客户购买京东自营商品7日内（含7日，自客户收到商品之日起计算），在保证商品完好的前提下，可无理由退货。（部分商品除外，详情请见各商品细则）

权利声明：
京东上的所有商品信息、客户评价、商品咨询、网友讨论等内容，是京东重要的经营资源，未经许可，禁止非法转载使用。

注：本站商品信息均来自于合作方，其真实性、准确性和合法性由信息拥有者（合作方）负责。本站不提供任何保证，并不承担任何法律责任。

印刷版次不同，印刷时间和版次以实物为准。

预估到手价/到手价：是在商品标价基础上减去各种折扣、可用优惠政策叠加金额之后的一种预估的价格，计算公式示例：预估到手价=商品标价-优惠券-满减（或折扣）-新客优惠（如有）-商家会员优惠（如有），用户在进入结算页面之后，根据满足条件可享的活动（如所购商品超出商品促销价限购数量）、优惠券组合，可能导致最终到手价与显示预估到手价有差异和变化，并且不同用户可能因为可以享受的优惠不同（造成这种不同的原因包括是否属于新客或商家会员，可用优惠券差异、购买多件商品而满减活动仅支持享受1次等）而导致最终到手价不同，并且可能出现未登录和登录状态下的到手价差异。

京东价：京东价为商品的销售价，是您最终决定是否购买商品的依据。

划线价：商品展示的划横线价格为参考价，并非原价，该价格可能是品牌专柜标价、商品吊牌价或由品牌供应商提供的正品零售价（如厂商指导价、建议零售价等）或其他真实有依据的价格；由于地区、时间的差异性和市场行情波动，品牌专柜标价、商品吊牌价等可能会与您购物时展示的不一致，该价格仅供您参考。

折扣：如无特殊说明，折扣指销售商在原价、或划线价（如品牌专柜标价、商品吊牌价、厂商指导价、厂商建议零售价）等某一价格基础上计算出的优惠比例或优惠金额；如有疑问，您可在购买前联系销售商进行咨询。

异常问题：商品促销信息以商品详情页“促销”栏中的信息为准；商品的具体售价以订单结算页价格为准；如您发现活动商品售价或促销信息有异常，建议购买前先联系销售商咨询。

李莉，杨文胜著

￥

累计评价 0

降价通知

书名

新时代、新征程

2022年重庆经济展望

社会信用建设实践

央企混合所有制改革

文化遗产保护

营销管理决策研究

资源枯竭型城市

农业面源污染治理

地方高校产学研

阶层与地域

中国国际进口博览会

国际旅游消费蓝皮书

中国能源消费碳排放时空演变特征

奢侈品后市场

企业社会责任理论与实务

- +

加入购物车